Air Force 1

Nike wanted to ignite the iconic Air Force 1 silhouette in London.

The localised brand campaign connected young London by capturing the Air Force 1 legacy and culture that already exists. 4 iconic Londoners; AJ Tracey, Little Simz, Jadon Sancho and Leah Williamson, invited youths to rock up in their home boroughs and be photographed in their Air Force 1 shoes. Images were shared on and on social channels, all styled, shot and modelled by young London.