Exchange and Change

Mulberry wanted to raise awareness and celebrate their Buy Back exchange programme which enables customers to exchange unwanted Mulberry bags in-store or online to earn credit towards a new one.

The “Exchange and Change” social media campaign juxtaposed Pre-Loved and New bags in a series of punchy, colourful, stop-frame idents. Each creative execution looped round to promote Mulberry’s ‘Made to Last’ ethos and commitment to circularity.