Alexa Forever

Mulberry wanted a tactical campaign to celebrate The Alexa Chung x Mulberry collaboration and to create a spike in peak trading weeks globally in the run up to Christmas.

The ‘Alexa Forever’ campaign celebrated the enduring love affair with Britain's most culturally iconic bag - The Alexa. The creative concept brought to life infinite loops in a variety of fun, playful and hypnotic 10s stings to embrace Mulberry's Made to Last credentials and commitment to circular fashion.

The campaign lived globally on social, web, and digital Out of Home and achieved 5x units per week globally.