Artist Ident

MTV commissioned us to create one of their iconic idents. The brief was to showcase a specific emotion through colour created under their moods theme. We chose a green/wasted narrative.

Since 1981, MTV has been all about visual experimentation, so we decided to draw from our manifesto and create a twisted trip through a wasted world in chaos towards a dark and uncertain future, tapping into the consciousness of what was happening at the time. The idents ran globally on MTV in 5s, 10s and 15s edits.