giffgaff gives back
giffgaff wanted to show why when it comes to a mobile network, values are as important as value: community, sustainability and giving back, especially during a pandemic.
The idea was to overhaul the brand ecosystem and develop a brand world that not only allowed them to communicate their values, but do so in a way that demonstrated each and every one of these in a fun, playful and distinctive way across multi channels.
The campaign resulted in them being named best performing UK mobile network for customer experience under lockdown (and 4th best brand overall). Achieving £500m revenue growth for the first time.