Ray-Ban Prescription Lenses
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A TV ad that unites the iconic world of Ray-Ban with the graphic and technical world of optometry and prescription lenses
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Role: Idea, Art Direction, Design, Writing
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Medium: TV, Online Film, Digital Display
Article 50: The People's Manifesto
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A series of 50 artworks posing topical questions in the run up to Article 50 being triggered.
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Bowie
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Bowie RIP flickering neon light sculpture I made.
Home
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Title sequence, Mobile App, Design and artwork for promotional materials for Daniel Mulloy’s BAFTA winning 20-min short focused on war and migration. The typography plays with fragmentation and displacement to mirror these themes.
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Role: Design, Animation, Art Direction
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Medium: Film, Mobile, Press
Very Tall
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Branding and identity for Very Tall - Digital Content & Multi-Channel Editorial Experts.
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ILK LONDON
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Creation of a new premium male grooming brand.
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Role: Creative Direction, Art Direction, Design
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Medium: Mobile, Tablet, Desktop, Social, Branding, Film, Packaging, Exhibition
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Soho Not Soso!
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SOHO NOT SOSO! is a celebration of the creativity, character and naughtiness inherent in Soho. 20 leading artists and illustrators including Sir Peter Blake collaborated to create unique works of graphic art that reflect the diverse DNA that makes Soho the area it is. My work was exhibited at The Getty Gallery and on Berwick Street for their festival of Soho.
Cat
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London cat sitting service identity.
j2o Tropical Affair Range
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Naming and packaging for J2O’s summer blends. The Tropical Affair Range: 2 limited edition drinks called Toucan Tryst (Orange & Pink Grapefruit) & Flamingo Fling (White Grape & Lychee). Each one, a sultry blend of subtropical fruits designed to bring a seductive squeeze of paradise to British Summer Time. The Flamingo Fling bottle is designed to be interactive to encourage people to share their joy of J20. A cheeky swig catches you smooching the Flamingo.
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Role: Idea, Art Direction, Design, Writing
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Medium: Packaging, Branding, Print, Social
Absolut
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LGBT brand identity for Absolut.
High Rise
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Limited Edition book cover for J. G. Ballard’s 1975 novel High Rise to coincide with the release of Ben Wheatley’s film.
Lemmy
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Limited edition acrylic screen print and tote to commemorate the death of Motorhead frontman Lemmy Kilmister, who famously drank a bottle of Jack Daniel's every day.
Cabinet
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Naming, branding and identity concept.
Uber
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Naming and identity for Uber driver recruitment.
Gent
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Creation of a new premium male grooming brand designed to provide modern man with the information, inspiration and product curation they need to expand their personal grooming regime.
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Role: Creative Direction, Art Direction, Design
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Medium: Mobile, Tablet, Desktop, Social, Branding, Film
Google Chrome Speedbots
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Campaign to demonstrate the speed of web pages and applications when using Chrome. The five gadgets (each representing browser related activities) were made for real and shot in stop motion with a Moco rig.
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Role: Idea, Art Direction, Design, Writing
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Medium: TV, Online Film, Digital Display, Google Doodle
Virgin Wifi
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Campaign for Virgin Media WiFi to show that WiFi is now available at more London Underground stations.
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Role: Idea, Art Direction, Design, Writing
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Medium: Posters, Press, Mobile App, Digital Billboards, Gateways, Escalator Panels
Barnardo's Break the Cycle
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D&AD Yellow Pencil Winner
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Interactive film campaign to demonstrate the cycle of crime, domestic violence, drugs and despair that many children are caught up in. Being interactive, the ad asks users to play the role of Barnardo’s and literally intervene to break the vicious and destructive cycle that thousands of children are trapped in.
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Role: Creative Development, Art Direction, Design
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Medium: Interactive Film
Johnnie Walker A Big Step
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Tactical ad to celebrate the historic landing of a probe on the Rosetta comet. The headline cites the ESA press conference where they hailed the landing as "a big step for human civilisation".
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Role: Idea, Creative Direction, Art Direction, Design
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Medium: Print, Social
Boden
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Digital look & feel for boden
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Role: Creative Direction, Art Direction, Design, UX
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Medium: Mobile, Tablet, Desktop, Branding
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Johnnie Walker
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Global website deployed in 43 different versions in 16 languages.
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Role: Creative Direction, Art Direction, Design, UX
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Medium: Mobile, Tablet, Desktop
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Barnardo's Turn Around
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Campaign to highlight Barnardo’s work in turning around the lives of children affected by sexual exploitation. A sequence of shots tells the story of a girl's journey into despair. Positive user intervention triggers a reverse sequence with a different voice over, showing Barnardo's impact in turning a life around. The worlds first interactive donation poster features distressed footage of a tearful girl alone in the corner of a room. Passers-by interact by placing money into the donation box. When a coin is dropped in, the girl looks directly at you & breaks into a semblance of a smile.
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Role: Creative Development, Art Direction, Design, Coding
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Medium: Interactive Installation, Interactive Film
Death Print
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Limited edition acrylic screen print to commemorate the death of Velvet Underground frontman Lou Reed. The design features a twist on Andy Warhol's iconic 'Banana' cover, which has now lost it's ripe yellow colour and turned black.
Boden Digital Catalogue
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Digital catalogue for Boden, featured in Sunday Time’s Style Magazine.
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Role: Design, Art Direction, Creative Direction
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Medium: App, Mobile, Tablet, Desktop
Asos Stylizer
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Interactive audio visual experience in which you can dress and style models showcasing the ASOS collection. Clothes are tagged showing augmented reality product info and Facebook “Live Likes” as the models walk, making it effortless to buy each garment or whole outfit directly from a live stream.
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Role: Idea, Art Direction
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Medium: Interactive Installation, Live Interactive Film, Social
Johnnie Walker Keep Walking
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The Keep Walking Project celebrates the individual progress its countrymen are making. The film shows the steps they are taking to help move their country forward. The idea is to transition from one shot of a person taking steps to the next, so that they are intertwined in a continuous narrative and flow of movement and steps.
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Role: Idea, Art Direction, Writing
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Medium: TV, Online Film, Digital Display
Google Chromebook
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VO and music direction for a series of chromebook films. The idea was to juxtapose the picture with something quirky and unexpected to add a new dimension to the films. This approach enabled the acting talent and comedic timing of Mackenzie Crook to inject personality and humour, helping to lift the picture off the screen for a UK audience.
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Role: Creative Development, Writing
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Medium: Online Film
Barnardo's Fuck Off
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D&AD Wood Pencil Winner
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Interactive film for Barnardo's Believe in Children campaign. The swearing is a portrayal of Barnardo's real experiences of working with children who don't like to interact. This made interactive a great medium to engage people emotionally & communicate their message - they never stop believing in children.
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Role: Creative Development, Art Direction, Design
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Medium: Interactive Film
IPA
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Identity for a range of microbrews. Each design is cut and coloured to create the geometric facets of a gemstone or rock representing the character of the ale. The first bre, Coal Black IPA pours as black as midnight on a moonless night beneath a shimmer of white foam. It’s hard hitting fruity aroma hops backup a malty caramel sweetness. Finishes smooth on the palate leaving a rich, velvety feeling as it goes down. Sweet dreams.
Tumble Turn
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Fine art giclee print of a swimmer midway though a tumble turn in the minimal line-drawn style of Julian Opie.
Guardian Referendum
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Tactical print ad on the eve of the Scottish referendum result.
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Role: Idea, Art Direction, Design
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Medium: Print
CamPain
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Series of 6 posters and postcards themed on pain for the London Marathon to help raise money for Barnardo's.
Reebok
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Interactive application in which users can recreate their favourite football moments and explore the new Sprintfit and KFS boots.
Singapore
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Singapore Tourist Board pitch.
Take the Biscuit
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It's no secret we're a nation of biscuit lovers. But our favourite teatime treat is a contentious issue. Particularly in the workplace, the number one location for consumption ... What’s the best biscuit to dunk into a cup of tea? The humble digestive or the classic custard cream? In an attempt to settle these disputes and with a soft spot for a good biscuit, I created Take the Biscuit - a competitive trump playing card game for tea drinkers and biscuit fans.
Axe Get In There
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D&AD Yellow Pencil Winner
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Global website and a series of 6 mobile apps designed to encourage guys who flirt online to get in there and break the ice with real girls.
Oli Cole
IDEAS, DESIGN, CREATIVE DIRECTION
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Oli Cole is a London based Art Director who creates commercials, websites, apps, films and brand identities across all platforms for iconic global clients and brands.
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His accolades include 3 D&AD Pencils, a Gold Cannes Cyber Lion, plus numerous awards at BTAA, One Show, London International Awards, Campaign Big and FWA.
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Oli currently works as a creative at BBH and as half of artist duo madebyblah.com Get in touch at oli@olicole.com